Anime & Manga is a $60B+ Market With a Broken IP Pipeline1
Before the anime hit Demon Slayer became a $700M+ global box-office draw, it was introduced to Japanese manga fans in a specialty weekly magazine. Nowadays, great stories can be posted anywhere online by anyone. But the more stories told, the harder it becomes to find and grow the best ones. Despite global anime and manga markets predicted to exceed $60B by 2030, few companies can scale promising manga IP into lasting, multi-format franchises.
Why Invest in TOKYOPOP
Positioned Where Global Franchises Begin
TOKYOPOP operates at the earliest stage of the anime and manga value chain: where stories are discovered, audiences are proven, and global franchises are born. By developing IP at the source, we participate in the most valuable phase of the entertainment lifecycle.
A Proven Platform, Not a Startup
With over 25 years of operating history, $15M in annual revenue, and more than 10,000 titles published across 50+ countries, TOKYOPOP has already built the infrastructure most companies are still trying to create.
The TOKYOPOP IP Engine
Our IP Engine integrates publishing, anime, merchandise, and live experiences into a coordinated global platform. Instead of fragmented monetization, we develop each property across all revenue pillars, unlocking greater long-term franchise value.
Independent and Globally Connected
TOKYOPOP is one of the few independent operators with deep relationships across Japanese publishers, global distributors, and international markets. Our independence allows us to partner flexibly and scale IP across regions without constraint.
Why Now
Our IP Engine integrates publishing, anime, merchandise, and live experiences into a coordinated global platform. Instead of fragmented monetization, we develop each property across all revenue pillars, unlocking greater long-term franchise value.
The Engine Bringing the Best IP Across Formats
Our expertise and established network creates an IP Engine driving content across publishing, anime production, live events, and merchandising. In the TOKYOPOP IP Engine, each format feeds into the next. Great content builds a loyal community of fans. That passionate community creates monetization opportunities across verticals. Those then fund the creation of more great content. And so the cycle goes!
Hollywood Adaptations, Contracts With Disney, Crunchyroll, & More
Over nearly 30 years, we’ve established the relationships, credibility, and footprint needed to scale industry-leading IP.
Licensed in over 50 countries in 30+ languages
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$15M annual revenue pace currently
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Current library spans 100+ IPs
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Brought thousands of books, DVDs, and merch items to market
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Successfully sold anime projects to TV and streaming
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#1 title on US Bookscan chart multiple times
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Licensing Contracts with
Distribution Contracts with
How Our Demand-Driven Model Fuels Itself
Each part of our IP Engine plays a role in discovering, testing, and expanding IP. Then, monetization and fan support fuels the creation of more stories and scale.
Publishing
Publish manga in print and digital across multiple languages according to fan interest
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Anime Production
Adapt fan favorites to screen to expand popularity and increase support
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Merchandise
Collaborate with licensors so fans can own a physical expression of their favorite IP
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Live Events
Host exciting in-person experiences to reward fan loyalty
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Future Plans
- Expand publishing and IP pipeline
- Scale anime production partnerships
- Grow merchandising and D2C channels
- Develop live experiences and exhibitions
Our Strategy to Pursue up to $50M in Annual Revenue by 2030
Your investment helps strengthen and expand the TOKYOPOP IP Engine, deepen fan engagement, and scale proven opportunities from the earliest stage of franchise creation. We are targeting approximately 3x growth in annual revenue by 2030 by:
Reinforcing publishing-led foundation through IP development & marketing
Scaling into merchandise, animation, and events based on fan-proven demand
Collaborating with partners to deepen reach and extend capabilities
Expanding globally through multi-format and multi-region growth
Launching fan experiences in underserved but high-interest markets
Growing our team and infrastructure to support long-term scalability
The Anime & Manga Markets Are Predicted to Nearly Double by 2030
And since 2020, the majority of this growth has come from outside Japan.3 It’s been a steep upward trajectory, too. In 2017, the industry-leading streaming platform Crunchyroll had 1 million subscribers. By 2024, their user base had grown 15X, emblematic of the flood of new interest entering the market.4 Best of all, fan interest directly translates to monetizable verticals, with the market for anime merchandise alone worth $12B in 2025.5
Global platform · millions of subscribers
subscriber growth · 2017–2024
anime merch market · 2025
Exclusive Investor Perks
Proven Leadership Scaling Global Manga & Anime IP
Our leadership team boasts decades of experience with proven ability to scale successful companies in content and entertainment.
• Founded TOKYOPOP nearly 30 years ago across Japan and the United States, pioneering the global manga market
• Produced film and anime including Priest (Sony Pictures), Initial D, and GTO, with deep expertise in cross-format IP adaptation
• Former Chair of the Producers Guild of America’s International Committee; leader in global entertainment and IP strategy
• Creator of successful graphic novels (The Nightmare Before Christmas: Zero’s Journey, Princess Ai); California attorney fluent in Japanese
• Helped double TOKYOPOP’s U.S. revenue, expanding retail partnerships and market share in manga and graphic novels
• Leads North American publishing, marketing, and distribution with a focus on scalable, multi-channel growth
• Oversees key retail and distribution relationships across major national platforms
• Executive Board Member of the Independent Book Publishers Association (IBPA), representing 3,500+ publishers
• Expanded TOKYOPOP Germany beyond manga into merchandise and children’s publishing, unlocking new revenue streams
• Built a diversified retail network across bookstores, online platforms, and non-traditional channels including toy and convenience sectors
• Experienced sales leader with a strong track record in market expansion and distribution strategy
•Former agent for children’s books and graphic novel illustrators; strong links to early-reading institutions
• 35+ years of experience across leading Japanese media, gaming, publishing, and film companies
• Leads Japan operations, driving growth in manga development, anime production investment, and strategic partnerships
• Deep network across Japan’s creative and production ecosystem
• Proven track record in international expansion and content monetization
• Strategic advisor and board member leading TOKYOPOP’s education initiative and digital growth strategy
• Former Managing Director of TOKYOPOP and President of First Person Publishing
• Founder of Cambrix Publishing with deep experience in independent publishing and content development
• Former EVP at Emblaze Systems; supported major capital raises and has produced multiple successful media properties